Most recently, I was the Co-founder and CEO of OODA Experimentation Technologies, a real assets data platform.

We built a range of products that generated new datasets for investing in decarbonised real estate and renewable energy. These included a model for predicting returns to household energy efficiency improvements and an interface and workflows for energy suppliers, homeowners and installers, an internal LLM for alternative asset managers, a PDF data extraction tool (Adobe Extract API rebuild), and a tool for calculating land value for renewables projects. You can read our post mortem here.

Before this, I built a data app for usage-based CPG subscriptions, led the build of a digital salon for a haircare company, designed an operating system for predictive apparel manufacturing, and built the marketing function for a fast-growing ecom business.

I’ve also worked on financial services and technology transformation projects as a management consultant, incubated an education programme for girls at a UK think tank, and written reports on organisational resilience, impact investing and microfinance. I studied Political Economy at King’s College, London.

I have an active interest in meditation and self discovery, and invested in ice bath / breathwork company Othership.

I live in London. Get in touch on Twitter or send me an email: hi [at] ellie-howard dot com